By Philip M. Napoli
Questions about the caliber of media functionality and the effectiveness of media policymaking frequently revolve round the quantity to which the media procedure fulfills the values inherent in range and localism ideas. This edited quantity addresses demanding situations and matters in terms of range in neighborhood media markets from a media legislations and coverage standpoint. Editor Philip M. Napoli offers a conceptual and empirical framework for assessing the success/failure of media markets and media shops in pleasant variety and localism objectives.
Featuring recognized participants from a number of disciplines, together with media, legislation, political technological know-how, and economics, Media variety and Localism explores the next topics:
*media possession and media range and localism;
*conceptual and methodological matters in assessing media variety and localism;
*minorities, media, and variety; and
*contextualizing media range and localism: viewers habit and new technologies.
This major and well timed quantity speaks to students and researchers within the parts of media legislation and coverage, political technological know-how, and all others drawn to media rules. it might probably even be utilized in a graduate seminar on media coverage subject matters.
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Extra resources for Media Diversity and Localism: Meaning and Metrics
In 1953, the FCC promul- 2. 636 of Rules and Regulations Relating to Multiple Ownership of AM, FM, and Television Broadcast Stations, 1953). 636 of Commission’s Rules Relating to Multiple Ownership of AM, FM, and Television Broadcast Stations, 1964, p. 1482). Diversification of ownership was one of the comparative criteria used by the FCC to assess applicants competing for a broadcast license (Policy Statement on Comparative Broadcast Hearings, 1965). Diversity per se became a more explicit concern of the FCC as broadcasting issues and the African American civil rights struggle intermingled.
Simple vigilance on the antitrust front will safeguard diversity. Opposed to this relatively sanguine position on media concentration is a critique that rests less on conventional ownership concentration ratios per se than, rather, the recognition that the media are situated within the wider relations of power. In particular, the analysis of mergers is embedded within a critique of the commercial structure of American media. Ben Bagdikian (1983, 1997), perhaps the dean of contemporary critics of media concentration, insists that the great mergers of communications firms over the past two decades have grave effects on the type and diversity of information available.
2 On Media Concentration and the Diversity Question* Robert B. Horwitz Department of Communication, University of California–San Diego Corporate mergers and the consolidation of ownership in the American communications arena have long been sources of concern. The perception of a direct relationship between democracy and a vibrant communications system of diverse sources and owners is near universal (or, at least, is given universal lip-service), as is, for the most part, the converse fear that a communications system which rests in just a few hands will corrupt the freedom of speech, impair the practice of democracy, and impress an ideological pall on society.