By Joshua Porter
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Extra resources for Designing for the Social Web
We follow our friends. " Any given site has just as much opportunity as the next one. But these numbers show that while this may be true in principle, in practice people strongly congregate where their social circles and their friends are. com/2007/09/11/facebook-thlrd-biggest-slte-page-views-myspace-down/ CHAPTER 1 THE RISE OF THE SOCIAL WEB 31 Where are People Spending their Time? 4 are about This graphic MySpace. S. internet users. com an analytics company, shows of all o n l i n e t i m e in t h e U .
Tagging items allows the site to do really interesting things, like aggregate everyone's tags to surface what tags are most popular, as well as see what items are being bookmarked most often. us, much was made of the social value of tagging. I was swept up in the excitement, wondering how this new tagging thing would change the world. " The personal value of saving stuff for later comes before any social value of discovery the site might provide. html CHAPTER 2 A FRAMEWORK FOR SOCIAL WEB DESIGN 37 More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we're supporting with our design.
Get attention by focusing on a specific community 3. html CHAPTER 3 AUTHENTIC CONVERSATIONS 61 Make the Commitment to Authentic Conversation Simply having a conversation doesn't necessarily create awareness, interest, or better software. Conversation—at least the act of initiating it—only amplifies the existing sentiment. In other words, if you decide to have a conversation with people about your software and: a. Your service stinks: the resulting conversation will be about how much it stinks. b.