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By Anna Duszak

TRENDS IN LINGUISTICS is a chain of books that open new views in our figuring out of language. The sequence publishes state of the art paintings on center components of linguistics throughout theoretical frameworks in addition to reviews that offer new insights by means of construction bridges to neighbouring fields corresponding to neuroscience and cognitive science.

TRENDS IN LINGUISTICS considers itself a discussion board for state-of-the-art study in keeping with sturdy empirical information on language in its a number of manifestations, together with signal languages. It regards linguistic edition in its synchronic and diachronic dimensions in addition to in its social contexts as very important resources of perception for a greater figuring out of the layout of linguistic platforms and the ecology and evolution of language.

TRENDS IN LINGUISTICS publishes monographs and awesome dissertations in addition to edited volumes, which supply the chance to deal with arguable issues from diversified empirical and theoretical viewpoints. prime quality criteria are ensured via nameless reviewing.

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They are discourse communities in that the production, and interpretation, of academic texts requires negotiation of textual and interpersonal values in reporting research. All this highlights the role of the human factor in explaining cross-cultural variation in academic communication. Notes 1. Discussing "the lure of occidentalism" for Thai scholars in the humanities, Chatana Nagavajara (1995) points out some of its implications and difficulties. He maintains, for instance, that in some Western academic circles, the best way to evaluate a colleague in a negative way is to call him or her a "journalist".

Widdowson, Henry 1990 Aspects of language teaching. Oxford: Oxford University Press. ) 1985 Das Fremde und das Eigene. München: Iudicum Verlag. ), 125-137. Wierzbicka, Anna 1991 Cross-cultural pragmatics. The semantics of human interaction. Berlin: Mouton de Gruyter. Academic writing and cultural identity: the case of Czech academic writing V Svetla Cmejrkovä and Frantisek Danes Identity is both ascribed and acquired. Ascribed characteristics are those over which individuals have the least control ....

To meet the increased demands on texts, academic writing assumes a more readerfriendly attitude, resorts to predictable schematizing through content packaging, text segmentation, and segment labeling, as well as through explicit meanings and personalized tones. An academic text becomes more of a marketable product that must make its way in order to get on the market. As Ventola (this volume) argues, affinities are sometimes seen between "doing science and practicing politics". 2 5. Internationalization of scholarship and interrhetoric of science Internationalization of academic communities is a natural phenomenon in the world of growing multinational contacts, relatively easy access to literature, and considerable human mobility.

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