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By Paul du Gay

The nation-states of intake have regularly been visible to be designated from these of labor and construction. This ebook examines how modern rhetorics and discourses of organizational swap are breaking down such differences - with major implications for the development of subjectivities and identities at paintings. particularly, Paul du homosexual indicates how the capacities and predispositions required of shoppers and people required of staff are more and more tough to differentiate. either shoppers and staff are represented as self reliant, liable, calculating contributors. they're constituted as such within the language of purchaser cultures and the all-pervasive discourses of firm wherein individuals are required to be

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Extra info for Consumption and Identity at Work

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In direct contrast to Marxist and neo-Weberian analyses, the symbolic interactionists placed the 'self' in social action at the centre of their project. In portraying the 'social' as a fluid and changeable achievement of human communicative interaction, the interactionists effectively negated the language of structure and statics. According to interactionism, the 'self' is the moving centre of social formations: an ongoing socially accomplished process. It alone is deemed to synthesize whatever order exists.

The 'social self' articulated by Mead has two constitutive elements, both involved in a constant dialogue: these are the 'me' and the '1'. The former is defined as the individual as an object of consciousness, and the latter as the individual as having consciousness (Joas, 1 987). As Rock (1 979: 236) suggests, the social self of symbolic interactionism is 'grounded in an internal dialogue between consciousness as subject and consciousness as object. ' Thus both 'faces' of the self are social and only emerge together in , discourse.

Mead's concern was predominantly with symbolic interaction. Symbolic interaction involves interpretation, or ascertaining the meaning of the actions or remarks of the other person, and definition, or conveying indications to another person as to how he is to act. Human association consists of a process of such interpretations and definitions. Through this process the participants fit their own acts to the ongoing acts of one another and guide others in doing so. (Blumer, 1966: 537-8) As Stryker (1980: 33-4), for example, has suggested, 'of all the precursors of symbolic interactionism, none is more important or influential than George Herbert Mead.

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