By Nick Heffernan
Postmodernism and postmodernity became keyword phrases in which modern cultural switch is theorized. during this unique and stimulating learn, Nick Heffernan demonstrates that the postmodern is not just a cultural topic: it bears at the ameliorations wrought through and inside of modern capitalism itself. to invite the postmodern query, in line with Heffernan, is unavoidably to inquire into the character of Western capitalist societies as they've got constructed within the moment half the 20th century, and within the strategy to have interaction in a sequence of complicated meditations on capital, category, and expertise.
In a stimulating interpreting of the connection among cultural types of social, fiscal, and political switch in postwar the United States, Heffernan makes use of a number cultural texts--film, literature, reportage--to light up the techniques and modes wherein situation and social, monetary, and cultural adjustments are registered. utilizing the hyperlinks among narrative cultural kinds and the method of old knowing, he brings jointly debates that experience up to now been carried out mostly in the separate domain names of political financial system, social thought, and cultural feedback to supply a compelling research of latest cultural switch. via moving postmodernism within the context of fixing modes of capitalism, Heffernan places the query of sophistication and sophistication organisation again on the heart of the severe schedule.
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Extra info for Capital, Class and Technology in Contemporary American Culture: Projecting Post-Fordism
This transformation is only possible by a generalisation of a new mode of work organisation in which the principle of mechanisation is subordinated to the principle of information, with fragmented work giving way to the semi-autonomous work group and the procedure of hierarchical directives to the overall constraint of production itself. (Aglietta, 1979: p. 385) The key word in this observation is ‘information’, and the key shift Aglietta anticipated was the shift from mechanisation to informatisation.
However, on many roads that stand back behind the highway’s scenery stand not woods and relics, but brand new neighborhoods, apartment houses and shopping centers. The roads around them fill up with cars before nine and after five. They are going to and from commercial buildings that wear on their doors and walls descriptions of new enterprise. Digital Equipment, Data General – there on the edge of the woods, those names seemed like prophecies to me, before I realised that the new order they implied had arrived already.
145) Tracy Kidder’s book of popular reportage, The Soul of a New Machine (1981), David Byrne’s film, True Stories (1986) and Douglas Coupland’s novel, Microserfs (1995), address themselves overtly to the questions raised by this proximity of information technologies to the reorganisation of certain aspects of political and social life. In doing so, of course, they perpetuate the image of the computer as ‘the defining technology and principal technological metaphor of our time’ (Bolter, 1986: p.