Download Business Intelligence: A Managerial Perspective on Analytics by Ramesh Sharda PDF

By Ramesh Sharda

A managerial method of knowing company intelligence systems.

To aid destiny managers use and comprehend analytics, Business Intelligence presents an exceptional starting place of BI that's bolstered with hands-on perform.

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You might want to refer to this site as you work through the book. 8. com​. Find information on the five styles of BI. Prepare a summary table for each style. 9. com​ and click the Hyperion link under Applications. Determine what the company’s major products are. Relate these to the support technologies cited in this chapter. End-of-Chapter Application Case Nationwide Insurance Used BI to Enhance Customer Service Nationwide Mutual Insurance Company, headquartered in Columbus, Ohio, is one of the largest insurance and financial services companies, with $23 billion in revenues and more than $160 billion in statutory assets.

As a result, a category of products called ​real-time BI applications has emerged (see ​Chapters 2​and 3 ​ ​). The introduction of new data-generating technologies, such as radio-frequency identification (RFID), is only accelerating this growth and the subsequent need for real-time BI. Traditional BI systems use a large volume of ​static data that has been extracted, cleansed, and loaded into a d ​ ata warehouse to produce reports and analyses. However, the need is not just reporting, since users need business monitoring, performance analysis, and an understanding of why things are happening.

Although such espionage does, of course, occur, we are interested in how modern companies ethically and legally organize themselves to glean as much as they can from their customers, their business environment, their stakeholders, their business processes, their competitors, and other such sources of potentially valuable information. But collecting data is just the beginning. Vast amounts of that data need to be cataloged, tagged, analyzed, sorted, and filtered, and must undergo a host of other operations to yield usable information that can impact decision making and improve the bottom line.

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