Download Building the Digital Enterprise: A Guide to Constructing by Mark Skilton PDF

By Mark Skilton

ISBN-10: 1349555282

ISBN-13: 9781349555284

The electronic economic climate is at a tipping element. This sensible publication defines electronic ecosystems, discusses electronic layout utilizing converging applied sciences of social networking, mobility, great information and cloud computing, and gives a equipment for linking electronic applied sciences jointly to satisfy the demanding situations of establishing a electronic company within the new economy.

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Extra resources for Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies

Sample text

The Apple corporation – managing the end-to-end product and service from design and manufacture to its own retail outlets – controls the Apple mobile value chain. The development of the Apple App Store and iTunesTM music content is controlled by Apple and managed through the Apple portal and device services. Energy industry vertical value chain Full vertical integration: oil industry multinationals such as ExxonMobil, Royal Dutch Shell, ConocoPhillips, and BP manage the end-to-end entire supply chain from exploration, drilling, and extraction of crude oil to the process of refining, transportation, and then distribution of fuel to company-owned retail stores.

With respect to the time frame of reference for physical human existence, we live in an economy that touches our senses and our actions through the physical objects and devices we use, and the living spaces that we inhabit. The digital economy pervades these spaces and the convergence of the digital with the physical economy is where the digital enterprise operates, with the effect that various ecosystems form across the physical and technological worlds. 1, represents the clusters of systems and human and machine associations that enable the physical and digital economies to interconnect – these are the building blocks of the digital enterprise.

3 Whether you are looking to market a new physical or digital product, or heading up a city planning organization requiring new skills and technology investment – or, as a research and development scientist, developing new medical drug treatments – you will be seeking outcomes that can be radically 4 The Era of Digital Ecosystems different in terms of how technology can be leveraged by effective investment and integration with people’s daily lives. Understanding and defining effective digital architectures and infrastructures – and the act of architecting effective digital solutions – are at the core of this journey.

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