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Don’t skip it, and don’t make it lightly. ‘‘ My advice: Find someone who compensates for your weaknesses. I know a lot of people who decided, in their twenties, to put off 52 Young Guns having kids in order to start a business. ’’ They’re not talking about a future child they plan to have; they’re talking about the companies they’ve built from scratch and are now moving to the next level. The parenthood/marriage metaphor is worth remembering over time. The idea of parenthood helps you focus on the relationship—the partner you need to have in order to do your job as well as it can possibly be done.

He has been with me every step of the way and has put as much into our business as I have. We have been through all the wars together, all the good times, and all the not-so-good times. Brett was the ideal partner for me because his skill set complemented mine. I tend to be the optimistic, wide-eyed idea person and 54 Young Guns Brett is able to conceptualize things and offer a game plan that can get us to where we need to go. He is a tireless worker, a dedicated and moral businessman, a generous boss, and one of the smartest people I have ever known.

And the First Plan ‘‘Find a niche market opportunity, exploit it, then reap the benefits while at all times searching for your next niche to enter, move to make, and edge to employ. . Find a want, you’ve found a market. Find a market, then fill the want. Fill the want, you’ll fill your wallet. —Ryan P. Allis, CEO and Co-Founder of iContact 33 ’’ 34 Young Guns You now have some ideas to test. They may be right for you or they may not—you don’t know for sure yet. But you do know that you are generating ideas, and that is the essential first step.

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