Download 99% Inspiration: Tips, Tales & Techniques for Liberating by Bryan W. Mattimore PDF

By Bryan W. Mattimore

Providing a number advice, ideas and stories to aid enterprise humans faucet hidden inventive strengths, this e-book permits readers to creatively resolve a variety of place of work matters by means of explaining the right way to: comprehend the inventive procedure; discover their very own artistic talents; use the inventive ideas of such geniuses as Walt Disney, Albert Einstein and Leonardo Da Vinci; follow artistic ideas to place of work concerns; and facilitate inventive or "brainstorming" classes.

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Additional info for 99% Inspiration: Tips, Tales & Techniques for Liberating Your Business Creativity

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He wouldn't call a human just a human; a human was an 'omnivorous biped with superior pattern-making ability'-or whatever. He used words and language much the way a patent attorney does when he writes a patent application for a new invention. " asked Mike. "Well, take a pencil. If you call it a pencil, it's just a pencil. But when you call it 'a five inch elongated graphite cylinder surrounded by a hexagonal wooden shell for the purpose of making erasable notations on paper,' you can see the possibilities.

Could it be that these signs and images of which Einstein speaks are less clear initially, and become more clear only as the subconscious makes more concrete and specific analogous matches of the feelings and images that are subconsciously experienced? Why does the subconscious "choose" to match on the basis of imagery? Because, as Gordon points out, an image can theoretically carry so many more useful (and diverse) bits of information than a single word. So what might this research imply for the creative business person in search of that breakthrough idea or strategy?

No, there's a big difference. For one thing, any physical object could conceivably have an unlimited number of inherent principles. But it's my Page 6 particular mindset that brings out the ones that somehow, probably subconsciously, I feel might hold the answer. " "Well, personally, I'd guess I'd be drawn to figuring out something with the rings-you know, like you see on a tree stump. Maybe you could invent some toy that you build rings around. " "You could call the woodsman the terminiter," I suggested.

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